为消费者提供所需是每一个企业成功的关键。为此，企业需要为如何吸引并留住客户制定计划。影响这种计划的因素很多，比如客户关系、广告、声誉、定价、性价比(value for money)以及售后服务等。除此之外，一个企业还需要高效、经济、安全地运营，因为这些方面是与客户和雇员直接相关的。
Providing the customers with what they need is the key to success of any business. To do this, a business needs to have a plan for how to attract and keep/retain its customers. Such a plan is affected by many factors, such as customer relations, advertising, reputation, pricing, value for money and after sales service. In addition to that, businesses need to be run efficiently, economically and safely because all these aspects are directly related to both customers and employees of a business.